Short, practical articles from PMMA Advisory Group on where AI fits in a growing business: lead follow-up, manual work, decision-ready reporting, training, governance, and controlled implementation. Written for owners and executives, not technologists.
Useful AI guidance should help a leadership team decide what to do next. PMMA Insights focuses on practical choices: how to identify a worthwhile problem, evaluate readiness, keep people accountable, choose an appropriate first scope, and measure whether the new process is becoming part of normal operations.
Articles connect strategy to the work itself. They examine lead handling, workflow design, training capacity, governance, data, systems, and adoption without treating a software purchase as the answer to every problem.
A practical framework for choosing an AI opportunity by business value, feasibility, readiness, risk, adoption, cost, and measurability. Begin with the work, decide how success will be measured, and keep human review where judgment matters.
By Joe Marrino, PMMA Advisory Group · 7 minute read
Where Should Your Business Begin with AI? Start with the Business ProblemA practical place to begin
An AI Opportunity Review starts with your business problem, not a software pitch. We look at how the work happens today and where AI or automation could produce measurable value, then agree on a sensible next step.
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